Editorial Design

Direct Mail Campaign

PIRCH

The purpose of this campaign was to send targeted direct mail packages to potential customers looking to renovate the appliances and/or plumbing fixtures in their homes. The goal from mailing these brochures and additional items in the package was to incentivize these potential clients to visit one of the PIRCH showrooms.

Magazine Ads

PIRCH

PIRCH had annual contracts for ad spots in local Southern California design publications where we ran single-page ads, full spreads, and back covers. The purpose of these was to highlight certain vendor products as part of our corporate partnerships with them, feature recent client projects, show off new showroom displays, and entice readers to visit one of our showrooms to come see these products firsthand for themselves.

The Companion

Helen Woodward Animal Center

The Companion is Helen Woodward Animal Center’s quarterly donor newsletter, intended to update the recipients about the latest news and events of The Center.

Apparel Catalogs

Teamwork Athletic Apparel

These annual apparel catalogs were a key piece to both customers and internal employees as a means of communicating needs for orders, along with showcasing the new and up-to-date items offered by Teamwork’s brands.

The Orion

Chico State

The Orion is Chico State’s student newspaper, printed once a week. While interning here during college I spent time as an editorial designer for the Sports and Arts sections, and later as the Ad Design Manager.

Eric Rossicone